The FOXY TEA® identity.
FOXY TEA® is a brand that I wanted to offer to people who were looking to lose weight and feel great! It is a great alternative to coffee. The idea is “when you drink FOXY TEA®, you FEEL ‘FOXYLICIOUS!’.”
The logo is a graphic of a fox with a fiery tea leaf as it’s bushy tail. Clean bold font that would grab anyone’s attention.
My goal was to have a “tea bucks” but shortly after, Starbucks, thought of the same and capitalized on the idea I had for tea drinkers.
Yes, I had a dream that one day I would have a tea café and sell breakfast sandwiches, pastries and sweets. For urban, posh tea drinkers.













