The FOXY TEA® identity.

FOXY TEA® is a brand that I wanted to offer to people who were looking to lose weight and feel great! It is a great alternative to coffee. The idea is “when you drink FOXY TEA®, you FEEL ‘FOXYLICIOUS!’.”

The logo is a graphic of a fox with a fiery tea leaf as it’s bushy tail. Clean bold font that would grab anyone’s attention. 

My goal was to have a “tea bucks” but shortly after, Starbucks, thought of the same and capitalized on the idea I had for tea drinkers.

Yes, I had a dream that one day I would have a tea café and sell breakfast sandwiches, pastries and sweets. For urban, posh tea drinkers.

DATE: JULY 2017
CLIENT: FOXY TEA
INDUSTRY: TEA

LOOSE LEAF TEA

Facebook Video Launch Traffic to Website up by 7300%
SEO Optimized Blog Post for Tea Recipe
Tea does the body good.

A lot of research went into this tea business from learning about the benefits of tea to where they are being produced. Getting organic certified and trademarking this business took one year of planning before going into business publicly.

I went all in. Simply because I believed “tea does the body good.”

  • The design I wanted had to cut a few corners, simple because of “cost.” Since this was a startup, I had just justify if the brand in the beginning stages was going to affect the sales. 
  • I was able to budget the print cost for the mailer box, the box is lovely!
  • The tin cans and tea bags were very expensive to produce. So I had to use very basic labeling, which works. 
  • All teas were photographed using my cellphone and Photoshopped.